Added: Apr 1, 2008
From: convioblog
Duration: 3:41
Mark Rovner of Sea Change Strategies shares insights into the online behaviors and preferences of major donors during a session at the Association of Fundraising Professionals International Conference. While the "wired wealthy" that Mark describes make up 1 percent of the email files for the participating nonprofits, they represent 32 percent of their funds raised.
Channel: Nonprofit
Tags: change constituent convio donor edge fundraising major nonprofit online philanthropy research sea strategies
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