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The task of any great artist/musician is to entertain the masses through an infectious, addictive sound of good quality music and lyrics that stimulate more than the ears. In Toronto, this mission is especially difficult because of the Canadian population, strongly lacking in hip hop culture, and other impressionable factors such as promotional barriers. This reality however has in no way barred 24 year old Toronto Native Kevin "Nem-S-iss" Smith from diving head on into the music scene, keeping it real for the hip hop music heads. Working closely with the well received SoundSmith Production team also originating directly out of Toronto; Nem-S-iss has generated a distinct sound and style, exclusively reflective of his undying street roots. Success, Progress, Pain, Growth, Respect, Loyalty and Independence are the most dominant themes which tend to stand out most in his music. As an artist Nem-S-iss considers himself versatile and "unclassifiable", therefore he doesn't stay committed to designations such as "thug" or "gangster" which systematically define and ultimately destroy the Black man in today's society. And although these days young Male rappers seem to come a dime a dozen and one seems to be more generic and forgettable than the next, there now stands an artist, a man, a real musician who is prepared to keep you engaged, entertained and definitely impacted. With three albums, three successfully received mix tapes under his belt, Nem-S-iss is the man; Real Life On Wax is the label, or better yet, the lifestyle.